Direct selling simply explained means selling products directly to the consumer in a non-retail environment. Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.
Direct selling is known for its easier way of transaction of goods without the involvement of any retailers in between. The kind of products found in an retail store.
Direct selling is the most suitable for people of any age group. Women, especially new moms or who are looking to restart their careers.
Direct selling occurs in two primary ways:
on a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or
on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a hostess who invites other persons for this purpose).
Direct selling is also known as network marketing. Network Marketing refers to a company structure designed to move consumable products through a network of independent representatives, via both personal use and sales to end consumers. When a Network Marketing company is building its sales force, it is focused on building a network of consumers. The company doesn’t distinguish between those who join as independent representatives to earn money and those who join merely for a discount on their personal products.
One strength of the Network Marketing model is that companies can grow very large and sell huge amounts of products through a vast network of people who have, in many senses of the word, joined as members. Many members set themselves up for a subscription to receive their products each month — an arrangement often called auto–ship. These continuous re-orders through a network of people affiliated with the company by choice can lead to consistent sales growth, as long as people in the network continue to see the benefit of the product. Direct marketing is presented only to people who are suspected to have an interest or need in your company’s product, based on information gathered about them.
Direct selling is a very successful business. There are many reasons to it. For example:
1.You can make the message personal, making the recipient feel it is meant just for them
- It is more cost-effective to market to buyers who have been identified as likely to buy
- For that reason it also has a higher return on investment, since the likelihood of making a sale to a targeted customer list is higher to begin with.
4. It is measurable. Direct marketing uses a number of built-in ways to track the success of each campaign, allowing you to improve with each mail or email cycle. 
Direct selling is a very good business and it has helped a lot of people in many ways. For more details read my article What is direct selling on journeywithqnet.com .
