Podcasting helping your business

Podcasting is a new way of spreading your thoughts across the world. It is something that has been there before but is now catching up. It is like a TV show or a radio show where a bunch of people sit together and talk on some topic.

Most podcasts are mostly discussions on a topic between the host/hosts and the guests. Sometimes it’s about the everyday topics like about the benefits of walking a dog or about a marathon, whereas some people have podcasts where they talk about beliefs.

Podcasts are getting so much attention these days. You might have heard about Jay Shetty and his podcasts. He was a monk few years ago and now he is a motivational speaker. He has helped many with his podcasts. He talks about general stuff and the ways of life.

Most podcasts are really simple. It’s like a group of friends talking and discussing things. A podcast is a digital audio file that you can download or stream on your computer or mobile device and listen to anytime, anywhere. Podcasts are usually audio programs comprising of a series of episodes that are uploaded periodically and listeners can track that by subscribing to the shows. Most podcasts have a free subscription model, but there can be a paid service for a premium or additional content.

How podcasts can help your business?

Podcasts give you a fresh perspective on how to deal with the problems you face in your business. Let’s see how and why should you listen to podcasts these days:

Podcast viewers/listeners

These days podcasts are in the limelight. The viewership and the number of listeners have increased drastically. This phenomenal growth can be partly attributed to an increase in smartphone and digital penetration. According to Indian Podcast Listener statistics, in 2018 almost 70% of Indians listened to podcasts on their phones.
With podcasts you can deep-dive into topics and subjects you are passionate about. Or, you can expand your horizons and discover newer ones. Learn from industry experts and gain insights that would help you in your entrepreneurial journey. There are podcasts on leadership lessons, industry experts discussing trends, tips on increasing productivity, and many more.

Effective learning with best utilization of time.

Podcasts are the most effective way of learning. You can listen to them anywhere at any time. I used to listen to these podcasts on my way to work, or while cooking. It is a great platform for learning. Entrepreneurs need to be skilled at managing their time to maximise productivity. Podcasts can help optimise time by turning boring daily activities into interesting learning sessions. You can’t watch a YouTube video or read a book while driving to work, cooking or going for a walk, but can listen to a podcast while doing all of these things.

When you are in the direct selling business, you are constantly learning. You need to keep yourself sharp to become a leader for your downlines. Listening to podcasts also opens you to the ability of listening. You build up a lot of qualities essential for a leader, to set an example for your subordinates.

Find some good podcasts on direct selling and listen to them. I am sure you will learn a lot from them. You can listen to your role models talk about their life story and tips on how you can grow your business.