Be it a product or a service business offering, independent organizations need to establish a sense of purpose. The direct selling industry has provided empowering opportunities for millennials to promote an ideal of flexible career possibilities. In fact the COVID19 pandemic has not stopped businesses to venture into alternative options for effective product/service delivery. Investing in direct selling strategies to promote a service business paves the way for creative alternatives. With business operations moved online, people are resorting to conscious consumerism. Meaning, people resonate at a deeper level with organizations that aim to promote a social cause. For example, QNET, a renowned direct selling company focuses on community engagement via CSR initiatives, which ultimately contributes to brand awareness and recognition.
The service industry is by far the most profitable sector that generates revenue by catering to multiple target audiences. However, the current Coronavirus situation has impacted the general perspective. People are sceptical about venturing into business options in order to curb the virus. This has resulted in remote working possibilities. The global transition in the service industry has created more possibilities for start up players who are beginning to set a presence in the market. Incorporating direct selling strategies instead of traditional promotional methods can provide service-related business to grow at a rapid pace.
Customers are the driving force of any service offering. This means that without the required research, organizations can run into conflicts with respect to current trends. To combat such challenges, firms need to incorporate technological advancements. For example, Big Data analytics and AI powered tools can assist companies to schedule events, manage information in real time, predict current service behaviour and promptly address consumer grievances.
Let us now look at how direct selling initiatives can help promote a service business in all its glory.
- Attract Customers with Bonuses/Incentives– Though customers are the essence of direct selling growth in the service industry, it is imperative to emphasize on offering incentives from the get-go. While initial marketing operations may be expensive at the beginning, offering promotional incentives to customers can help firms attract potential leads. By analysing current customer trends, service businesses can curate specific content that aligns with individual consumer expectations. Also, by providing incentives, organizations can proactively provide timely information and address customer enquiries. This also engages them to survey the service provided.
- Keep in Touch, Always– The essence of direct selling success is to keep in constant touch with your clients/customers. This does not mean you have to spam them with content that is repetitive and compels them to experience the service offered. There are many facets to a service promotion. Providing timely information about service features is important. Moreover, offering benefits and overall growth engages your clients to explore different boundaries. Also, by following up with your customers online, you are inviting future business referrals via word-of-mouth marketing strategies.
- Online Presence/Social Media Marketing– Millennials, business professionals and enterprise owners are big on having a strong online presence. The internet has everything to offer in terms of product awareness, key performance indicators and service promotion alternatives. By having an official website, organizations can attract service reviews and testimonials. This eventually contributes to brand goodwill, which is important during testing times. Also, by publishing pre-launch content on platforms like Twitter, Facebook and LinkedIn, you are spreading a generic message to a wider audience.
- CSR Initiatives/Community Engagement– While promoting a product or a service is important, firms need to engage communities into creating necessary awareness. For example, QNET’s RYTHM foundation focuses on sustainable living and education at the most remote localities in the country. This spreads a much-needed message about community involvement and harmony.
In conclusion, investing in a career in direct selling with QNET India is a great way to propel your career as an independent entrepreneur.
