Direct selling initiatives are incorporated by practically every industry. Be it travel, hospitality, manufacturing, retail, software or IT, direct selling is the most coveted form of promoting your product. However, with technology advancements, direct selling organizations must tweak their strategies in order to stay ahead of the competition. India, as a developing nation has witnessed a transition as far as social media is concerned. Therefore, by incorporating direct selling strategies, organizations across different sectors can create and transform business operations.
With e-commerce commerce at the forefront, people feel convenient to shop online. Direct selling organizations, which is predominantly face-to-face in nature should move their operations online and tap a larger share of the market. Before launching any product or service offering, one needs to emphasize on their target market. Having a social and online presence can help direct selling organizations cater to different demographics and generate potential leads. This helps them understand customer behaviour and align their selling plans accordingly. Another alternative would be to work with direct selling consultants. These are professionals that provide services, so organizations don’t have to rely on additional resources. For instance, QNET, as a direct selling brand has evolved and empowered people to make independent purcahse decisions. Therefore, by collaborating with independent distributors, QNET India has showcased a positive impact in the field of direct selling.
The travel & hospitality industry generates surplus revenue every year. Domestic and international travel hotels offer value added services to potential customers. Owning a hotel is a huge investment. In order to reap favourable returns, travel companies should form plans to attract customers from all age groups. Below are some of the strategies that can make direct selling a huge hit in the travel & hospitality sector.
- Travel Exhibitions– An effective way of promoting your hotel or your hospitality services is to actively participate in travel exhibitions. There are several hotels that promote their product and packages to customers under one roof. This way hotels can cater specifically to their target audience and curate packages according to what the customer feels convenient. Be it business or leisure, people are traveling globally. Direct selling can therefore help hotels design strategies that could help entrepreneurs and travel fanatics select between exclusive offers for a pleasant experience. For example, QNET India conducts virtual events that boost online consumer engagement even during challenging times.
- Circulating Feedback and Surveys– Opinions and interests’ matter. Travel perspectives differ based on age, occupation and financial capability. Hotels should circulate surveys among potential customers to understand expectations and how to retain them for future business opportunities. These surveys make customers feel important and hotels often tend to devise plans based upon what the survey results showcase. On the other hand, feedback from customers can assist in analysing shortcoming and converting them into strengths. This develops strong business relationships and paves the way for vital business referrals. Influencer marketing is yet another way to boost sales, create awareness and enhance overall growth.
- Enlisting with Third Party Travel Agencies– Direct selling can work in numerous ways. In order save more pertaining to additional resources, premier hotels can partner with external travel agencies to drive their sales. This way they have reached an agreement and shared a profit margin. It’s a win-win situation for the hotel and the agency as there is definite brand promotion and customers have alternatives to choose from. Ratings on google can help hotels revamp their outlook and transition to something more worthwhile and customer centric.
- Distribution of Pamphlets and Brochures– Another productive way to employ direct selling in the hospitality industry is by the distribution of pamphlets and e-brochures. Having a team that personally goes door-to-door to promote travel packages, discounted offers and product specifications is a great way to understand individual requirements. Distributing flyers in colleges, start-ups and hostels is great way to tap a market, which is not really focused on.
- Focus on Entertaining Content– As the travel industry is entirely service oriented, hotels should have a strong online presence and emphasize on the content that is created. Content is king because customers visiting your website would base their decision on how engaging your content is. Images and related content can make or break a deal. Also, content that attracts millennials wouldn’t necessarily attract businessmen. Hotels who incorporate direct selling strategies should compare their initiatives with other competitors in order to have a unique selling point.
To conclude, tweaking your direct selling strategies and employing a customer centric approach can help you grow as a business and rewards you with lucrative benefits.
