From time to time we observe changes in and all around us. Changes are necessary for a better living. Direct selling faces changes too, and these changes become the new trends of the business.
Some of these trends of 2020 are
Using Social media and E-Commerce:
Social media is a tool that can be used best at your disposal. In a business, all you need is some time and investment, with dedicated efforts to comprehend the best ways to expand your business.
Customer perspective and distributors selling methods
Customers must be the primary choice of every business and their perspective matters. Business entrepreneurs take care of customer preference and act accordingly. Different methodologies are used to analyze the customer’s product taste and convincing styles. Then new methods are adopted with specific plans that match the customer perspective.
Focus on what people buy, not how people sell.
Focusing on the right product is truly important. Mostly in direct selling, you focus on how to sell your products, because that’s what you’ve been told. Let me tell you one thing, a customer makes up his mind in the first 10 seconds on whether he/she will buy this product from you or not. In direct selling, we tend to ask ourselves the question, How does a network marketer make money? What does the modern sales force look like?” However, these are all secondary questions. The real question is, “How do people want to buy products in today’s environment?” When you are clear on how people want to buy (vs. forcing the market to buy the way you want them to), then you can develop unique selling experiences that match their buying preferences.
Extremely Volatile
That word “volatile” typically has a negative connotation, but it shouldn’t. Looking back at direct selling over the last five years especially, we’ve seen a massive influx of hyper growth situations, most of which occur at or near a company’s launch.
It’s really quite amazing when you look at the overall landscape. At the same time, we’ve seen epic crashes occur at the same rate. There really seems to be a “flavor of the year” when it comes to direct selling companies. Direct selling is an industry of many rises and falls. Some companies recover well after their hyper growth and settle into a nice business. Others never get over it, and come and go within 10 years. I don’t have an opinion on whether that’s good or bad. I think the more important perspective is to understand if it’s simply how our industry works.
Influencer marketing to attract the Young minds
The way direct selling companies reach their audience has changed. Now the ‘word-of-mouth’ approach can be realized through influencer marketing. Multiple studies show that 92% of companies see influencer marketing as an effective way of reaching out to a large audience, with 82% believing that the quality of customers acquired from this approach is better than from any other channel. Besides, 82% of consumers say they’re likely to follow influencers’ recommendations.
The important thing is that influencer marketing equals Gen Zs’ trust. This generation sees influencers as credible sources for shopping recommendations because they’re authentic and knowledgeable. “They will follow beauty YouTubers or Instagram influencers and develop loyalty to those people, trusting their advice on purchase decisions,” emphasizes Genie Reese, chief strategy officer at Red Aspen. “Traditional advertising doesn’t gain the attention of Gen Z. They aren’t impressed by famous people,” adds Sean Eggert, CEO of Hanna Shea Executive Search. Be sure to drive customer loyalty through authenticity, compelling narrative, and personalization embodied in influencer marketing.
Follow these direct selling trends and you will definitely see the changes it brings to your business.
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