The QNET Perspective- Traditional Selling Vs. Digital Selling

There is a world of difference between traditional and digitized form of selling. Though either of them have associated benefits, direct selling companies should emphasize on strategies that help them cater to a target audience without affecting the company vision.

Traditional selling, as the name suggests has been the most sought-after form of selling for quite some time. With technological advancements, brands like QNET India have incorporated ideas from direct and digital selling for optimal results. On the contrary, digital marketing caters to requirements in the social media field.

Companies that prioritize having a strong online presence employ digital marketing techniques. Based on the nature of business, incorporating facets of traditional and digital marketing can help you promote your product with effortless ease and offer accessibility.

With changing times, companies are diverting their attention to the digitized form of marketing, which is the order of the day. However, a large chunk of marketing operations by some of the premier direct selling organizations are done the traditional way. The QNET perspective offers the flexibility to incorporate tools from traditional and digital marketing.

Importance of Traditional Marketing

Traditional marketing will never go out of fashion. It assists organizations to capture a macro-level target audience. QNET direct selling has a strong online presence, which is essential to generate potential leads. For instance, publishing advertisements via radio broadcasts, newspapers, TV commercials, billboards and magazines can reach a target group of multiple demographic variants. Though fundamental techniques of traditional marketing have evolved over the past decade or two, the essentials lay on the four P’s namely place, product, price and promotion. These aspects form the basis of how marketing channels are segregated.

Significance of 4 P’s of Traditional Selling

Let us now have a look at how significant each of the for P’s are and how they contribute towards effective results.

1. Place: The place is by far the most essential aspect. It is important to decide on the place before implementing promoting channels. For instance, in the retail industry, it is important to work with distributors who employ techniques to promote the product to the right target audience. Managing product inventory is crucial as it avoids risks of running into stock-out situations. The place factor in traditional selling determines the way the product is advertised. For example, products that are marketed using advertisements via billboards is value-driven as opposed to providing information through radio broadcasting channels. With a distributed workforce, the QNET perspective offers opportunities to make your own decisions on the field and learn at your own pace.
2. Product: Be it any product or service offering, selling starts with an idea. Direct selling companies come up with products that people could relate to before making the final purchase decision. Believing in your product is crucial. Before going ahead and promoting your product to the desired target audience, believe in what you sell. QNET products are diverse and range across nutrition, health & lifestyle, watches, advanced skincare and tableware. With alternatives on the table, QNET direct selling can focus on multiple demographics. By setting realistic and clear objectives, promotional channels become effective. Promoting an intangible service is quite different from selling a product for personal use. Pre-determining your target audience helps you estimate current trends and maximize sales.
3. Promotion: Promoting products includes strategizing what your vision is. Capitalize on the importance of the product and seek your audience accordingly. Be it via TV commercials or pamphlets rolled out to the desired group, prioritize primarily on product specifics. Maintaining utmost transparency with your customers is great way to get referrals and enhance quality promotion. QNET India believes in an ethical code of conduct. Therefore, distributors are updated on product development and features.
4. Price: Devising pricing specifics can be quite a task. Companies need to research on current market trends and understand customer financial capability. It ultimately boils down to the price of the product. Standard of living and price specifications go hand in hand. Analysing inventory options, supply, demand and profit margins with channel partners makes it easier to price the product. With the QNET perspective and a variety of products as alternatives, direct sellers can gain on field expertise and succeed. Therefore, considering the impact of the 4 P’s on consumer behaviour, it is imperative that organizations adapt and evolve.

Optimizing Advertising Results

Like the benefits associated with either of the options, there are limitations to traditional selling. For instance, the response rate is low in traditional selling as opposed digital marketing. Product promotions are usually large-scale and macro-driven. The ability to measure individual responses becomes limited and stagnant. However, on the other hand, digital marketing campaigns can help you where the flaw is and correct it instantly. As digital selling heavily relies on having an online and social media presence, direct selling companies can be creative and innovative in their approach. At QNET network selling, customers have the liberty to visit the QNET E Store that constantly updates product details. This eventually enhances accessibility and lets distributors plan strategies on the move.

Investing in Traditional Selling Vs. Digital Selling

It is only worthwhile if we invest in something that provides equal, if not more returns. During a product launch, a sales budget should be allocated. However, with the increase in technological benefits and the number of people that prefer online advertising and shopping, lead generation and trend analysis becomes easier. With the QNET perspective to achieve more, distributors are sure to embrace innovative opportunities in the future.

To conclude, though traditional selling and digital selling have their own pros and cons, investing substantial funds in digital marketing can reap multiple rewards and enhance brand awareness.