There is a world of difference between traditional and digitized form of selling. Though either of them have associated benefits, direct selling companies should emphasize on strategies that help them cater to a target audience without affecting the company vision.
Traditional selling, as the name suggests has been the most sought-after form of selling for quite some time. With technological advancements, brands like QNET India have incorporated ideas from direct and digital selling for optimal results. On the contrary, digital marketing caters to requirements in the social media field.
Companies that prioritize having a strong online presence employ digital marketing techniques. Based on the nature of business, incorporating facets of traditional and digital marketing can help you promote your product with effortless ease and offer accessibility.
With changing times, companies are diverting their attention to the digitized form of marketing, which is the order of the day. However, a large chunk of marketing operations by some of the premier direct selling organizations are done the traditional way. The QNET perspective offers the flexibility to incorporate tools from traditional and digital marketing.
Importance of Traditional Marketing
Traditional marketing will never go out of fashion. It assists organizations to capture a macro-level target audience. QNET direct selling has a strong online presence, which is essential to generate potential leads. For instance, publishing advertisements via radio broadcasts, newspapers, TV commercials, billboards and magazines can reach a target group of multiple demographic variants. Though fundamental techniques of traditional marketing have evolved over the past decade or two, the essentials lay on the four P’s namely place, product, price and promotion. These aspects form the basis of how marketing channels are segregated.
Significance of 4 P’s of Traditional Selling
Let us now have a look at how significant each of the for P’s are and how they contribute towards effective results.
Optimizing Advertising Results
Like the benefits associated with either of the options, there are limitations to traditional selling. For instance, the response rate is low in traditional selling as opposed digital marketing. Product promotions are usually large-scale and macro-driven. The ability to measure individual responses becomes limited and stagnant. However, on the other hand, digital marketing campaigns can help you where the flaw is and correct it instantly. As digital selling heavily relies on having an online and social media presence, direct selling companies can be creative and innovative in their approach. At QNET network selling, customers have the liberty to visit the QNET E Store that constantly updates product details. This eventually enhances accessibility and lets distributors plan strategies on the move.
Investing in Traditional Selling Vs. Digital Selling
It is only worthwhile if we invest in something that provides equal, if not more returns. During a product launch, a sales budget should be allocated. However, with the increase in technological benefits and the number of people that prefer online advertising and shopping, lead generation and trend analysis becomes easier. With the QNET perspective to achieve more, distributors are sure to embrace innovative opportunities in the future.
To conclude, though traditional selling and digital selling have their own pros and cons, investing substantial funds in digital marketing can reap multiple rewards and enhance brand awareness.
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